Don’t you think a makeovers serve as great pick-me-ups? DIVA’s new show “How Do I Look? Asia“ is the highly anticipated Asian re-imagination of the hit fashion makeover series. Produced by NBC Universal’s Matchbox Asia, the show features Jeannie Mai, the host of the original US version and Malaysian celebrity and style icon Sazzy Falak as they guide ‘fashion victims’ to the path of fashion enlightenment.
How Do I Look? Asia was launched at the first ZALORA pop up store in Shangri-La Mall, where they teamed up with Asia’s fashion online destination. The event was hosted by Sambie Rodriguez.
Stylists from all over Asia will participate in revamping wardrobes of HDILA fashion-challenged victims, these include Liz Uy (Filipina celebrity stylist); Zac Wu (Taiwanese celebrity stylist); Andrea Wong (former editor of Elle Malaysia) and Anindita Saryuf (fashion director of Elle Indonesia). In each episode, Sazzy and an accomplice will help transform the lucky fashion victim into a beacon of style. After having their wardrobe raided, the individual will have their current fashion choices face the “Eww Tube”, one of the iconic features of the show. Basically, the Eww Tube works like a vacuum cleaner – it sucks up offending outfits up and away after they have been eliminated by the panel of fashion experts and accomplices.
ZALORA Philippines didn’t just the show but also the concept of their pop-up store. This is where shoppers can try their desired ZALORA purchases on the spot and have it delivered to their homes for their convenience. Marketing director Tolian Gijka believes that ZALORA captures the importance of fashion in daily lifestyle.
I enjoyed looking around and trying on different clothes and ensembles – I ended up buying a dress and a romper.
Shop at the pop up store, on your smart phones, on your computers, your choice! ZALORA also offers promos occasionally, so you’re sure not to miss out on special grabs! ZALORA stylists were also able to present fashion pegs, of course c/o ZALORA pieces!
Yup, I’m a happy shopper! Thank you so much ZALORA for having me!
Watch How Do I Look? Asia on Mondays at 8PM on DIVA! DIVA airs on Channel 37 for Sky Cable, Channel 40 for Destiny Digital, Channel 65 for Cignal and Channel 32 on Cable Link.